Blair Wallcoverings is a PuertoRican company selling custom made, easy to install wallpapers. After rapidly growing in less than a year, they decided to take it to the next level and begin selling online.

The challenge: Develop an e-commerce site that captures the high-quality and elegant essence of the brand.

[Project under development]

Roles: UX/UI Designer & Project Manager

Given the importance it had for the client for people to connect with the brand, our homepage became more than an intro to a catalog: it’s a storyboard of the brand.

An easy checkout flow that matched the sleek design was also a key factor in the design of the user experience.

In order to drive constant traffic into the site, we also implemented a blog.